One of the biggest challenges with a day like #GivingTuesday or with holiday giving season in general is that you spend so much time preparing for the campaign and cheerleading for engagement and donations that when its over you just want to be done.
But, it’s important to complete the cycle and say thank you to your supporters.
Here are some of my favorite thank yous I saw after #GivingTuesday …
What I love about the MDA thank you is that its easily shareable on social media. It highlights what the thank you is for (#GivingTuesday) and it gives other ways to get involved and continue supporting MDA.
This is another one that I really loved. It highlights #GivingTuesday and also highlights the League of Women Voters in a great way.
So, this thank you is almost great. A) Everyone loves dogs and animal photos are hugely shareable. B) It says Thank You and talks about #GivingTuesday. However, the major bummer is they didn’t incorporate any of their own branding into the image and so as soon as someone shares it, it gets disconnected from the nonprofit that created it.
I’ve spent a lot of time over the past couple of days looking at different #GivingTuesday campaigns. (And, also reviewing what many nonprofits were doing leading up to #GivingTuesday.)
Far and away, the nonprofit that I thought did the best in regards to marketing #GivingTuesday was No Kid Hungry.
There are likely nonprofits that raised more on #GivingTuesday than #NoKidHungry, but here’s what I thought they did right.
First, they started talking about #GivingTuesday at least a week before December 3rd.
They set up a ThunderClap campaign to allow supporters to “donate” a tweet on GivingTuesday to promote the campaign. They had 322 people sign up for Thunderclap with a reach of 2.7 million. Their thunderclap not only got people to donate their support, but also had great information on it about their campaign.
Another thing they did correctly was setting up a specific campaign page for #GivingTuesday. Over half of the nonprofit pages randomly selected sent people to a generic donation page for their organization. I believe that it definitely helps to set up a specific campaign. There were several items on this page that I thought were stellar:
- A large, bold status bar highlighting their $25,000 goal for the #GivingTuesday campaign
- Information about their matching gift from Tyson Foods
- Easy share buttons for Facebook & Twitter
The #NoKidHungry team was also very active on Twitter throughout the day sending several hundred tweets thanking supporters and encouraging others to be involved.
They also had great graphics throughout the day highlighting the campaign. The images were graphic, bold and connected to their central message that each donation helps feed a hungry child.
To see more examples of what other nonprofits did on #GivingTuesday, be sure to check out my Pinterest board.
As I began collecting pins for my #GivingTuesday pinboard, I began noticing a trend. Organizations were choosing to highlight giving for #GivingTuesday in one of 4 ways:
- Setting up a special donation page / microsite just for #GivingTuesday
- Pointing people to their end of year / holiday giving campaign
- Sending people to their main donation form and/or home page
- Setting up a campaign on Razoo, Indiegogo or a similar platform
Here are how a randomly selected 100 organizations chose to ask people to give. By complete coincidence, exactly half pointed people to one of their main donation forms with no mention of holiday giving or GivingTuesday on the donation page. (Note: I did not include any of the Indiegogo or Razoo campaign pages on this list.)
Special GivingTuesday Page / Site:
- NY Charities
- Heifer International
- Wounded Warrior Project
- Humane Society of the United States
- Network for Educational Opportunity
- Project Renewal
- League of Women Voters
- The Wilderness Society
- Cancer Research Institute
- National Audubon Society
- Feeding America
- Surfrider Foundation
- Free the Children
- No Kid Hungry
- WaterFire Providence
- Operation Blessing International
- Invisible Children
- George Washington University
- Mission Blue
- San Francisco Child Abuse Prevention Center
- National Breast Cancer Coalition
- Governor’s Books from Birth Foundation
- Michael Hoefflin Foundation
- Salvation Army – Midland
Holiday Giving Page:
- The Salvation Army
- The American Gastroenterological Association
- Ronald McDonald House Charities
- Cancer Schmancer
- Food for the Poor
- Palmer Home for Children
- St. Jude Children’s Hospital
- The Nature Conservancy
- First Book Gift Catalog
- EMQ FamiliesFirst
- Best Friends Animal Society
- American Cancer Society
- Jane Goodall Institute
- World Vision
- Casey Cares
- International Rescue Committee
- Lutheran Church Charities Fund
- College Possible
- Our Father’s Children
Main donation form / website:
- City Year
- The Bowery Mission
- Shelby Humane Society
- Institute for Responsible Technology
- It Gets Better Project
- Sea Shepherd
- The Water Project
- Pacific Crest Trail Association
- Special Olympics Indiana
- National Marine Life Center
- Sun Sentinel Children’s Fund
- American Red Cross Stories
- US Against Alzheimers
- National Head Start Association
- Moton Museum
- Keep A Child Alive
- True Colors Foundation
- Maine Conservation Voters
- The Family Place
- Slow Money: Gatheround
- I Can Go Without
- Johns Hopkins Medicine
- No H8 Campaign
- Summer QAMP
- National Kidney Foundation
- US Soccer
- Free the Slaves
- The Ali Center
- Portland Museum of Art
- The Leukemia and Lymphoma Society
- Monterey Bay Aquarium
- Chicago White Sox Charities
- Africa Yoga Project (Featured on Google Hangout)
- Creative Commons
- SLE Lupus Foundation
- Diabetes Hands Foundation
- College Summit
- Be The Match
- 100 Cameras
- Habitat for Humanity SFSCV
- Students Rising Above
- Theatre Development Fund
- UNICEF USA
After spending months being part of the crew helping plan and organize PodCamp Nashville, it was a relief to get it underway this past Saturday.
While the outside weather was a bit wet and gloomy, inside the Hotel Preston it was bright, clean and cheerful and an awesome new venue for the event.
My original plan for the day was to volunteer in the morning, do an impromptu session at mid-day and then try and catch a session or two in the afternoon before heading to the after-party. My plans went a bit awry, but not in a bad way.
I helped with lunch tickets from the time I arrived until my impromptu session. I had put together a slidedeck in the hopes of getting an open slot for the impromptu, and it was great to get one. I did a quick 30-minute presentation about how anyone can do A/B testing with their online marketing. You don’t need a complicated program to start — you just need a spreadsheet and some planning.
After the impromptu session, I checked in with the folks at the lobby and everything was running smoothly. I was a bit drained from speaking, so I chilled out for a bit and chatted with some of the other volunteers. When lunch was served, I went and grabbed my sandwich and had some awesome conversations with folks at lunch.
After lunch, I never made it to an actual session. Instead, I found myself in the lobby for the next few hours having fantastic conversations about marketing, nonprofits, Nashville, A/B testing, the ring Floyd Mayweather bought for his girlfriend, etc.
Once things started winding down, there were more conversations to be had and a few final goodbyes at the after party.
On Saturday & Sunday, I spent a bit of time creating Storify posts documenting each session group:
- Prep and Introductions
- Group #1
- Group #2
- Group #3
- Group #4
- Group #5
- Group #6
- Group #7
- PodCamp Nashville teams up with Social Media Club Nashville
- Wrapup & After Party
When I first joined Twitter, I spent a lot of time on Twitter chats. In addition to meeting a lot of interesting people and engaging in some great conversations, it also really balanced my Twitter feed. Over the course of a week, I had a fairly equal amount of tweets that were sharing links and content and “conversational” tweets.
My activity on Twitter chats has dropped significantly lately. There are a lot of reasons for that — mostly timing of chats and focus — but, the end result is that my Twitter stream drastically shifted to it feeling more like a “broadcast” channel and less of a conversational channel. That bugged me.
I had a great conversation with Chris Tuttle after our Birds of a Feather session at the Nonprofit Technology Conference and realized that I wasn’t following the type of advice that I would give to someone who asked me a similar question — how do I engage in more conversations on Twitter? The answer, start more conversations.
My goal since NTC has been to get at least one @mention per day. That may seem pretty low to someone with the follower count and number of tweets that I have, but I like to set realistic goals.
Every day, I’ve sought out conversations with folks. I’ve jumped in the middle of conversation threads where I’ve had something to say, I’ve replied to thank people for sharing content I appreciated, I’ve tweeted a fair amount from events I’ve attended, and overall I’ve just taken a very proactive approach to engaging in more conversations.
The end result is that there has only been one day since NTC when I haven’t received at least one @mention.
The bigger result is that I feel like I’m more engaged on Twitter and building relationships.
There weren’t a lot of tweets coming out of the Social Media Birds of a Feather Session at the Nonprofit Technology Conference. One reason is because two of the leaders of the session – me & Chris Tuttle – were also two of the most prolific tweeters the past couple of days. Another reason is because we purposely set up the session to be small group discussions vs. a panel speaking to the room and those discussions were informative and lively.
The great thing about Birds of a Feather sessions at a conference like #13ntc is that attendees range from beginner to expert – people that have never Facebook, tweeted, or instagramed for their organization before to people that spend their entire day engaged in social media and have hundreds of thousands of fans that follow their nonprofit brand.
The table discussions talked about a wide variety of topics related to social media – social media strategy and policies, how to get the rest of your staff engaged on social media, how to integrate social media with your other multi-channel marketing and fundraising activities, and how to build relationships online with those that love your nonprofit.
I was super excited that we had Jon Dunn from Best Friends Animal Society in the room. Jon has done an amazing job in growing BFAS’ presence on social media and had some great things to share with his table.
Many of the discussions reaffirmed things that I really believe:
- Social media is all about relationships — building relationships with your current donors (and potential donors) online; building relationships internally with other members of your organization to move your cause forward
- Nonprofits may not be raising huge amounts of money via social media, but social media is a way to move the conversation forward. It’s a way to help your donors share their passion about your organization with their networks and bring more exposure to your organization.
- Giving people easy ways to share your message with others is a key factor in your organization’s social media success.
I really enjoyed being part of this session with John Haydon and Chris Tuttle and hope for more conversations like this at future conferences.
I’m super excited that it’s finally time for the Nonprofit Technology Conference next week in Minneapolis, Minnesota. I’m not so excited about the weather forecasts (freezing rain, possible snow), but I’m sure we’ll all get through it okay.
I’ve missed being a full-attendee at the conference the past few years, so I’m super excited and plan on attending as many sessions as I can. I will be tweeting a bunch both at @Sue_anne & @pmgengage, so make sure to check those out.
Here are some of the sessions I plan to attend:
- Online Benchmarking: What Worked in 2012
- Designing a Mobile User Experience for Breast Cancer Survivors
- Mobile Mega-Session: 10 Things We’ve Learned About Smartphone Fundraising
- Five Biggest Trends in Online Fundraising
- C is for Cookie: Convio Platform Townhall
I’m also very excited about the Birds of a Feather session I’m co-leading with John Haydon and Chris Tuttle. You can join us on Saturday to talk about social media.
I’m going to do my best to get to some evening receptions as well.
Please let me know if you’re going to be at NTC. I’d love to meet as many people as possible.
With PodCamp Nashville a month away, it was time to start filling up the program schedule. By the time sessions closed last night, there were 62 sessions proposed for 30 slots. As is PodCamp Nashville tradition, a random session draw was held to fill the slots.
I was a bit bummed that my session about email marketing did not get pulled from the drum, but I’m really excited about some of the sessions that were selected. You can check out the PodCamp Nashville Twitter handle to see the list of sessions, and the PodCamp Nashville website will be updated soon with the final sessions.
Here are some of the sessions that I’m most looking forward to:
- Dave Delaney talking about Productivity
- Kerry Woo speaking on storytelling through pictures
- Dawn Davenport will be sharing knowledge about social media marketing
- Are robots taking over the world? Micah Redding is going to tell us all how to be ready
There are lots of exciting changes happening at this year’s PodCamp Nashville, including a fantastic new location at the Hotel Preston (with free parking). I’m looking forward to some great content and great networking.
For the past couple of months, I’ve been volunteering to help put together Barcamp Nashville. Since I recently moved to the Nashville area, I thought this would be a great way to meet other folks in the tech community and would give me something to do on Monday nights.
If you’re interested in mobile (and, if you do any design and development for the web you really should be interested), there’s other great mobile sessions to attend, including:
Some other sessions I’m very interested in attending are:
- Google Analytics – Everyone Uses it But Not Everyone Uses It
- You Are Not Don Draper, but You Can Still Write Copy
Barcamp Nashville is free to attend and there will be around 400 people from the Nashville tech community in attendance. There are 40 sessions pre-selected and another 10 impromptu sessions will be chosen the morning of the event.