My Qualifications Resume

Sue Anne Reed

East Palo Alto, CA 94303 – (650) 868-2256


Senior Online Marketing Position

Scope of Expertise

–  Marketing Communications

–  Social Media / Web 2.0

–  Web Implementation and Project Management

–  Advertising

–  Public Relations

–  Writing, Editing and Proofreading

–  Trade Show Events Coordination and Support

–  Vendor Management

Summary of Qualifications

Experienced marketing communications specialist with over 15 years in experience in business to business (B2B) and business to consumer (B2C) programs in a wide variety of fields, including high technology, property management, and biotechnology. Specific in-depth experience in Web 2.0, including managing accounts and relationships on Facebook and Twitter.

Selected Career Achievements

Web 2.0

–  Created Facebook Fan pages and Cause pages for non-profit agency

–  Managed several Twitter accounts

Email Marketing

–  Increased email subscriptions using web site and social media by over 1000% year over year

Marketing Collateral

–  Wrote, edited and designed collateral including sales sheets, data sheets, white papers, technology briefs, postcards and other collateral.

–  Developed templates for use by sales force.

–  Worked on multiple million dollar RFP projects, including design, writing and editing.


–  Developed online Craigslist database management tool to streamline and standardize posting of Craigslist ads from multiple properties.

–  Analyzed online and print advertising costs compared to traffic for over 130 properties to determine advertising effectiveness.

Web Implementation and Project Management

–  Launched a new web site for merged non-profit agency in less than 6 weeks

–  Managed the launch of individual web sites for entire portfolio of over 100 sites.

–  Created multiple company portals, including partner and customer service extranets.

–  Designed and implemented educational web site for patient and physician community early in the mid-1990s.

Direct Mail

–  Created multiple educational direct mail programs for the oncologist community, including tracking responses and responding to inquiries with educational materials.

Vendor and Budget Management

–  Implemented change in online newsletter vendors which improved process and saved company over $500,000.

–  Developed online collateral and promotional item order site to streamline ordering and improve turnaround time for properties.

Employment History

–  Communications Manager, EMQ FamiliesFirst, Campbell, CA, 2007 – Present

–  Marketing Communications Coordinator, Essex Property Trust, Palo Alto, CA, 2005 to 2007

–  Marketing Communications Specialist, Copper Mountain Networks, Palo Alto, CA, 2000 to 2005

–  Creative Services Coordinator, Ernst & Young, San Francisco, Cupertino and San Jose, CA, 1998 to 2000

–  Marketing Communications Specialist, OncorMed, Gaithersburg, MD, 1996 to 1998

Additional Skills

Expert in Macromedia Dreamweaver, Microsoft Powerpoint, Microsoft Word, Microsoft Excel, Adobe Acrobat, and Quark Xpress; advanced in Adobe Illustrator and Adobe Photoshop; experienced in Microsoft Access, Microsoft Project, Macromedia flash, Macromedia Fireworks, and Microsoft Frontpage.


Available upon request