My resume

Sue Anne Reed

About me and my work
(650) 868-2256

Professional Summary
Integrated marketing communications manager with over 15 years experience in business to business (B2B) and business to consumer (B2C) programs.

  • Social Media / Web 2.0
  • SEO / SEM
  • Analytics Geek
  • Email Marketing
  • Web Project Management
  • Web Production
  • WordPress Development
  • Writing and Editing

Employment Experience

  • Communications Manager, EMQ FamiliesFirst (Non-profit), Campbell, California, 2007 – Present
    • WordPress development: Developed online press room with outside consultant
    • Web 2.0: Created Facebook fan and cause pages for non-profit agency, including development of custom Facebook landing page; Created and managed several Twitter accounts
    • Email marketing: Launched email marketing program for non-profit agency to integrate with fundraising and advocacy programs and increased email subscriptions over 1000% year over year and achieved average open rate of 20%
    • Search Engine Marketing / Advertising: Managed online advertising programs on Google adwords, Microsoft and Yahoo
    • Website development: Launched a new web site for merged agency in less than six weeks
  • Marketing Communications Coordinator, Essex Property Trust (Property Management), Palo Alto, California, 2005 to 2007
    • Online advertising: Created Craigslist advertising program to standardize best practices and streamline posting; Analyzed online and print advertising costs to measure ROI
    • Operations: Developed online ordering system to allow 100+ properties to order marketing materials (letterhead, business cards, property brochures) online.
    • Website development: Worked with ASP to develop individual, custom web sites for properties in three states
  • Marketing Communications Specialist, Copper Mountain Networks (Telecommunications / Technology), Palo Alto, California, 2000 to 2005
    • Website development: Managed comprehensive web site, which included multiple partner portals, customer service extranet, international customization
    • Collateral: Wrote, edited and designed collateral including sales sheets, data sheets, white papers, technology briefs, postcards and other collateral
  • Creative Services Coordinator, Ernst & Young (Financial Services / Management Consulting), San Francisco and San Jose, California, 1998 to 2000
    • Website development: Consulted with national technology team to develop new time tracking portal; Trained employees in Pacific Northwest on launch of new portal
  • Marketing Communications Specialist, OncorMed (Biotechnology), Gaithersburg, Maryland, 1996 to 1998
    • Website development: Designed educational website for patient and physician community
    • Direct mail: Created multiple educational direct mail programs for the oncologist community, including tracking responses and responding to inquiries with educational materials

Technical Skills
Expert in Google Analytics; Google Adwords; Google Docs; WebTrends; Macromedia Dreamweaver, Microsoft Powerpoint, Microsoft Word, Microsoft Excel, Adobe Acrobat, and Quark Xpress; advanced in Adobe Illustrator and Adobe Photoshop; experienced in Microsoft Access, Microsoft Project, Macromedia Flash, Raiser’s Edge, Macromedia Fireworks, and Microsoft Frontpage.

Northland College, Ashland, WI, English Literature and Writing, 1991 – 1994

Available upon request