The other day, I received an email from a company who had obviously rented/purchased my name and email address from another list and decided to send me a sales pitch.
I get lots of spam every day both in my personal and professional email inboxes, and there’s a couple of reasons why I’m posting about this one:
- This is a company that I really like. I have a good friend that works there. I love their product and what they’re doing in the industry. it’s one of the reasons I found the email to be so icky.
- Recent posts, like this one by DJ Waldow of Blue Sky Factory, have had me thinking about this whole buying / renting email list question.
So, some things that I think they got really wrong:
- The “from” address, clearly says “no reply”. This is one of my biggest pet peeves in email blasts from companies. If you send me something, at least give me the ability to know that my reply will be going somewhere.
- The email is in “text” format. It looks ugly and doesn’t give off the right impression, especially if this is the first time someone is hearing about your company.
- My name is spelled wrong on the “Hi Sue Ann” line. I prefer no salutation to a bad one.
And, just to put a positive spin on things, so this whole thing doesn’t come off as completley negative. I think the email does a pretty good job at explaining the company and offers a good call to action.
But, at the end of the day, I was so annoyed by the negatives that I probably would have just dumped the email in trash and not taken the time to read it.
From: no-reply@[redacted] [mailto:no-reply@[redacted] On Behalf Of [redacted]
Sent: Friday, July 09, 2010 8:44 AM
To: Sue Anne Reed
Subject: [redacted]: How teams tune in to social media
Hi Sue Ann:
[Redacted] is how teams tune in to social media. It is the simplest, most intuitive way to measure and manage social media.
Listening is the job of many – not a few. It’s not “the Research guy’s job”. It’s not “PR’s job”. It’s not “the Community Manager’s job”. Social Media is the voice of the customer and everyone should have access to it.
Typically, our customers use [redacted] to:
* Know when to tune in and what’s most important to pay attention to
* Hear what customers love and hate, want and wish, think and feel, all in real-time
* Reach out to influential customers to build relationships
* Engage in proactive customer service
* Let the voice of the customer inspire new product and marketing ideas
I realize your time is valuable and am flexible regarding scheduling a time to speak. What is the best way to get a few minutes on your calendar?
I look forward to hearing back from you. In the meantime, please check us out:
[redacted name and contact information]