#bloggybootcamp – @linseyk – Taking Your Blog to the Next Level

  • Don’t try and do all the things at once
    • Try out a couple of things
    • Know where you’re going
  • Before you do anything else, you need to have a goal and know what that goal is
    • Take a step back
  • Writing a business plan
    • What problem are you trying to solve
    • What is your target
    • What’s the pain point for your customer?
  • How do you find out what your goal is?
    • Do a vision board
    • Business Plan
    • Napkin Scribble
    • Positioning Statement
      • Tell a story about your customer
      • As bloggers we spend a lot of time on our own biographies and need to take a step into other people’s shoes
    • Whiteboard Sketch
    • Sticky Note
    • Mission Statement
    • Elevator Pitch
    • Writing things down can really help make things stick
    • Stay really concrete and it will help you keep your focus
  • Other Tips
    • Have a landing page
      • Yourname.com
      • Buy your kid’s names to protect them
    • Be careful in your moniker selection
      • Don’t have a twitter handle or email address like “stupidmommy”
      • If you have a goal that doesn’t match up with your moniker, that’s going to be problem
    • Keep professional and personal email separate (and know when to switch)
    • Be consistent in your profile data and make sure to review it every 3-6 months to make sure it’s up-to-date
    • Be aware of your digital footprint — It’s very hard to delete things once they’re out there. It’s not only the drunken college students. Making choices every day on what to share.
    • Have logo style guidelines — Be consistent. Have a style. (Especially important if you’re looking to work with brands. Have a look and be consistent.)
    • Should you incorporate?
    • Hire an accountant
    • Copyrights and trademarks
      • Defending yourself and Protecting yourself
      • “Titles” are not protected under copyright. (Example: The name of your blog is not protected under copyright law.)
      • Would someone be likely to be confused by a blog name.
      • You can do Trademark on your own, but it’s a long process. 10 months is a “quick” and it’s better to have a lawyer to take care of the process.
    • Defamation
      • If you’re talking about someone (a product or business) in a negative way, if you’re not telling the truth they can sue you for defamation.
      • Use terms like “in my opinion”, “allegedly”
      • If you’re doing humor, make it really clear and make it funny so that people don’t take it the wrong way.

Q&A

  • Assume anything you take from Google images is protected and the default rule is all rights reserved.
    • Creative Commons licensees — allows you to choose how you want to share things.
    • You need to have “affirmative position” to use it.
  • aa