#bloggybootcamp – @mombloggersclub – Social media for maximum exposure

Social Media for Maximum Exposure – The Power of Relations

  • Understand your readers, subscribers, followers, etc.
  • Make sure you appreciate them
    • If they speak to you, talk to them; respond to comments
  • Create and provide value for your community and those that follow you
    • Give great tips
    • Share
  • Keep your branding consistent
  • Remain consistent
    • If you start a Twitter account, that you update regular
    • If you start a Facebook account, update it
    • People use social media differently, and it works in different ways for different people  — Find an approach that you like that you’re comfortable with and stick with it
  • Remember that someone is always watching
    • Be careful about what you say when in the social media space
    • Depends on objectives. If you’re really trying to build your brand, be careful about what you say.
  • Interact
    • Talk back to people that talk to you
    • People are fickle. They can follow you one day and unfollow you the next.
    • Acknowledge the people who acknowledge you.
  • Let people know that you’re on social media and that people know about your other social media profiles.
    • Put it on top.
    • Make it easy for people to find.
  • Use as many social media sites as you’re comfortable with.
    • Make sure you’re in as many places as possible.
    • Twitter, Facebook, Foursquare, Whrrl, etc.
  • Be realistic
    • Most people are not going to get 15,000 followers in two days.
    • Be realistic about your numbers.
    • If your numbers aren’t growing fast enough, don’t have a meltdown.
    • Be happy with what you’re doing and how the numbers are growing
    • The more you put into it, the more you’ll get out of it and the numbers will grow.
    • Brands love numbers. Make sure you are consistently growing your social media profile.
    • Write down where you are today and chart it. Chart it and see where you are six months from now.
  • Have fun!
    • It can be frustrating, but at the end of the day if you’re not having fun people will pick up on that.
    • If you don’t like Twitter, don’t use it.
    • Pick an approach that works best for you, feel good about it and then maximize it.
  • Tons of different approaches to social media.
  • Use trial and error to find what works for you.
  • Try to find the “target person” that you’re trying to talk to and find out where they are.