#bloggybootcamp #vlogging with @bernthis

  • Short, short, short
  • Video blogs should be under three minutes
  • Asks herself all the time if she has time to read it
  • You want to draw people in to what you’re doing
  • Actually puts the length of the video in the title so people know exactly what to expect when watching the video
  • Treat all your viewers like they have ADD and will walk away
  • If it’s a “survivor” story or lesson that needs to be learned — longer might be okay
  • All stories have beginnings, middles and ends
  • You have to be honest with yourselves
  • If you can’t be honest with yourself, you shouldn’t be blogging
  • Have people that you trust to give you honest opinions about your blogs and
  • There’s lots of people that want to do what you do, but they can’t do it. You have to understand what people’s motives are and don’t let them shoot you down.
  • Be open to what people share about you.
  • Trust your gut.
  • You want to build a story.
  • Uses a Flip and a Kodak Zi8 as her camera.
  • Improvise, improvise, improvise and take the best of the improvisations and piece them together to make them look seamless.
  • You can have too much lighting
  • You can have a really bad angle.
  • Make sure your hair is flat.
  • Camera is going to magnify everything wrong with you.
  • You want to have movement and a prop if you can have one.
  • Make sure you know what’s in the background. You never know what the camera will pick up.
  • You want to make it so people are going to focus on you and what you’re doing.
  • Uses iMovie to edit videos
  • Be careful when you’re editing of repeats. You can say things in 3 words or in 10 words.
  • How short can I go and still get my message across.
  • Made a commercial for Frontline (fleas and ticks) and spent a lot of time on it, but because of the lack of Frontline’s online presence she got really nothing from it.
  • She is going directly to the creative folks at brands. She’s pitching ideas to some of them and for others she is actually doing the “commercial” and then sending it to the company.
  • If you’re really trying to monetize things, you need to have more than one blog.
  • Who are you? What makes you different than other people? What are your quirks? Quirks make you funny.
  • Don’t try to be someone else. Don’t try to be what you think people want. You’re not going to be able to keep it up.
  • If you’re starting out, set up a vimeo or a youtube channel and just start posting things. (If you’re not a member, Vimeo can be trouble — takes a while to load.)
  • Practice with your friends and see what they like.
  • Find your voice. It takes time.
  • Put everything all on one site. You are your product.
  • When you see me, then when you read me, you hear me.
  • Considers herself a storyteller.
  • You don’t have to have a #vlog
  • @bernthis thinks her writing is funnier if you know her.
  • Put your passion into your words.
  • Well-planned stream of consciousness.
  • Sometimes its 30 takes, and sometimes it’s just a couple of takes.
  • Your honesty and your openness are letting me know I’m not alone. People know you’re coming from a heartfelt place. That’s entertainment. I’m engaged with your story.
  • Make sure you get feedback that you’re getting your point across and that the message is getting across.