Top 10 Tidbits from The Thank You Economy
Over the weekend I finished The Thank You Economy by Gary Vaynerchuk. It’s not really a groundbreaking book — at least not in the same way Crush It was for Gary, and for those who are already waist deep in the social media world, he doesn’t say anything that most of us don’t practice every day. However, even with that said, I really enjoyed the book. I found myself nodding my head a lot and wishing more people both in my personal and professional life would get what @Garyvee was trying to say.
I’ve got a file of probably 20-30 different quotes from the book, and I won’t share all of them (because why would you read the book), but I will share a top 10 list of my favorites.
Before that, a little history as to why I even bought the book. I read a lot, but over the past couple of years I’ve actually had a rule about no marketing and social media books. When I finally step away from the computer, I wanted things to read that would stimulate other areas of my brain. I read a lot of historical fiction and non-fiction about things like World War II and the Tudors and stuff like that. I’ve won a few marketing books over the past couple of years, but haven’t bought a marketing book in a long time. So, why did I buy “The Thank You Economy”? Because Gary asked. Late on a Saturday night, when no one else was around. The book had just went on pre-sale and Gary was trying to get his book on a couple of Amazon’s daily lists. Because he asked, I bought the book, and felt like I had a little part in his success on getting the book up on the ranking. And, again I add that it was late on a Saturday night and that meant something to me.
Here are the Top 10 tidbits I enjoyed the most from The Thank You Economy:
- “There are too many businesses that are still holding back, watching the social media train rush by …”
- “We live in a world where anyone with a computer can have an online presence and a voice.”
- “It’s not the number of followers you have or “likes” you get, it’s the strength of the bond with your followers.”
- “It’s still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer’s buying habits could be huge.”
- “Social media is a marathon — you cannot reach the finish line without patience and determination.”
- “It’s not about the budget, it’s about the creativity and the caring.”
- “Behind every B2B transaction, there’s a C.”
- “Every time you draw a line in the sand, you’re robbing yourself of a learning experience that could serve you well in the long run. Lines in the sand will only box you in.”
- “A large company can scale one-on-one to the masses, because it has the resources to train enough people to engage in the conversation.”
- “Use social media to create an opportunity for engagement, not to force it.”
There’s much more in the book, and I would encourage people to read it. If you’re waist deep in social media like I am, it will affirm many of the things you think already. If you have a boss or an entire C-Suite or a Board of Directors that don’t “get” social media, buy a whole bunch of them and bring them with you to the next meeting.
(I am an Amazon affiliate and this post contains Amazon affiliate links.)