Be Careful With Automation

Bloggers love plugins. And, plugins that add dynamic content to a page without you needing to do much are even more fun.

But, there are almost always examples of this going wrong. There are lots of plugins out there that let you add your tweets to your page, and there are even plugins that allow you to add mentions of your name (or your new book, company, etc.) to your page. But, what if people are not saying nice things about your brand? Is it really wise to take the risk?

Simon Mainwaring just released a book called “We First” and has a “Twitter Feed” on his page that has the various tweets mentioning his name. Some are not that flattering. For a book about marketing that wants to change the way we do business, this seems like a big red flag. He even had a Fast Company article published about “How Social Media Can Destroy Your Business And What You Can Do About It“.

Some of the more unflattering tweets that are scrolling on the page right now:

  • “Simon Mainwaring’sĀ #TEDxSF is pissing me off. His ideas are great but the government, banks and big shot CEOs are not going to listen.” – @OWStarr
  • #TEDxSF Simon Mainwaring’s video is strictly ART–it’s a glossy but false new paint job on the broken capitalist model. no real ideas there.” – @ptvan
  • “Beware social marketing expert Simon Mainwaring and his cut&paste marketing advice- passion doesn’t transform mundane ideasĀ #TEDxSF” – @tomforemski

To me, this isn’t smart marketing or branding to have the Twitter feed on his homepage.

  • oh man, that sucks! I remember when a similar thing happened to Skittles about two years ago. They decided to give over their homepage and let folks say what they liked about Skittles. Obviously it only took hours before “skittles taste like crap” (it was something like that) to start trending.