LeadLander Case Study – #IMS11

  • Founded in 2006
  • Nearly 4000 customers
  • Cater to smaller companies with limited marketing resources and B2B sales
  • Traditional analytics
    • Google Analytics
    • Poor value to your sales organization — Can’t be able to identify each visitor to the site
  • Web analytics – A better way
    • Remove the mask – identify ALL of your visitors
  • Keep it Simple
    • Sales people want simple tools
    • Keep it simple to use
    • Keep it simple to implement
    • Keep it simple to buy
  • Keep it Cost Effective
  • Web analytics as a sales tool
    • New Leads
    • Alert them to returning prospects
    • Pipeline accuracy
    • Validation of cold calls and meetings
    • Schedule reports via email – No logging in required
    • Push information of value into their hands
    • Keep data short, simple, and relevant — and high in value
  • Enhancing Web Analytics Capabilities
    • Integrate with Marketing Automation Systems (Hubspot, etc.)
    • Integrate with Google Adwords to enhance campaign analytics
    • Integrate with email marketing systems – Measure effectiveness of email campaigns
  • TBG Digital
    • Social advertising – mostly via Facebook
    • 2 billion daily impressions via Facebook marketplace
    • Alpha API platform for Facebook’s advertising platform
    • Facebook Targeted advertising
      • Structured and Unstructured
      • Multivariant creative
    • Sales Process
      • One of many doing social advertising
      • Have to be smart about what they are doing
      • Outbound cold calling – “Smiling and Dialing”
      • Send Collateral
      • Set meeting
      • Reliant upon software tools to help with the process