LeadLander Case Study – #IMS11
- Founded in 2006
- Nearly 4000 customers
- Cater to smaller companies with limited marketing resources and B2B sales
- Traditional analytics
- Google Analytics
- Poor value to your sales organization — Can’t be able to identify each visitor to the site
- Web analytics – A better way
- Remove the mask – identify ALL of your visitors
- Keep it Simple
- Sales people want simple tools
- Keep it simple to use
- Keep it simple to implement
- Keep it simple to buy
- Keep it Cost Effective
- Web analytics as a sales tool
- New Leads
- Alert them to returning prospects
- Pipeline accuracy
- Validation of cold calls and meetings
- Schedule reports via email – No logging in required
- Push information of value into their hands
- Keep data short, simple, and relevant — and high in value
- Enhancing Web Analytics Capabilities
- Integrate with Marketing Automation Systems (Hubspot, etc.)
- Integrate with Google Adwords to enhance campaign analytics
- Integrate with email marketing systems – Measure effectiveness of email campaigns
- TBG Digital
- Social advertising – mostly via Facebook
- 2 billion daily impressions via Facebook marketplace
- Alpha API platform for Facebook’s advertising platform
- Facebook Targeted advertising
- Structured and Unstructured
- Multivariant creative
- Sales Process
- One of many doing social advertising
- Have to be smart about what they are doing
- Outbound cold calling – “Smiling and Dialing”
- Send Collateral
- Set meeting
- Reliant upon software tools to help with the process
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.