Archive for June, 2011
Content Management Systems and Platforms – Panel – #IMS11
- Leon Fryer – OmniTi – Tom Carter – Sitecore – Joseph Wykes – Percussion Software Your content management system needs to match your business processes. – Leon Why are you in the cloud? Does it match what you’re trying to do. You can do content management in the cloud and the cloud does have [...]
Cliff Pollan – VisibleGains – Using Video in Sales and Marketing #ims11
Today, buyers are 2/3 of the way through the sales process before they ever speak to anyone in your company. Video is a way to tell a story in short fashion. A 1 minute video is worth 1.8 million words. How do you learn? Remember to think about your buyer’s learning style. Make sure to [...]
Chris Brogan – The Changing Role of the Trust Agent – #IMS11
Chris had worked with a lot of big companies, but wanted to translate that to work with smaller companies and help people figure things out. A Trust Agent is the person that builds the bond between the company and the regular people. We’ve gone from greeters to concierge in social media We are working to [...]
Bryan Srabian – Director of Social Media at SF Giants – #IMS11
Giants are a 100-year-old brand Prior to social media, SF Giants was always trying to create a connection to fans Importance of players meeting with fans Importance of merchandise Your tools may change, but the fundamentals remain the same You need to humanize your brand You need to create a voice for your brand Don’t [...]
Be Careful With Automation
Bloggers love plugins. And, plugins that add dynamic content to a page without you needing to do much are even more fun. But, there are almost always examples of this going wrong. There are lots of plugins out there that let you add your tweets to your page, and there are even plugins that allow [...]