Vitrue case Study – Top Social Trends – #IMS11

  • Help brands and brand marketers engage in social media
  • POEM – paid. owned. earned
  • Social allows you to share that story with others
  • Kraken rum showing how you engage with your consumers one-on-on
  • Different platforms and marketers need toi think about which to best use to engage with their consumers
  • Social spending is increasing fast. it has to be part of the marketing mix
  • Mobile helps provde a frictionless buying cycle
  • Social commerce
    • — Pay by mobile
    • — Rewards
    • — Ease of use
    • — Gaming commerce
    • — Social ordering
    • — Gaming commerce
  • Emergence of social ads
    • — Social advertising is in its infancy
    • — Twitter and Facebook now offering sponsored ads
  • Social segmentation emerges
    • — 10k sites add the Like functionality daily
    • — Not all your fans and consumers are in the same place.
    • — Reward loyal engagement
  • Local commerce
    • — Dynamic vertical collaboration – make sure it’s good for both brands
  • Local works
    • — Close the loop and figure out a way to get messages across channels
  • Gamification
    • — By 2012, there will be 68.7MM social gamers in the US
  • Communities create content networks
    • — Distribute contents in a non-traditional way
    • — Drive engagement to your brand
  • Social television viewing
    • — Growth of check-in services for TV
  • Social tools integrate
    • — Very fragmented now

Best practices

  • Determine strategy from beginning
  • Social local mobile experience is on the brink of creating social purchase experiences
  • Take advantage of social medial tools
  • Engage your audience where they are via games and mobile
  • Become a content strategist
  • Dana

    Great note-taking Sue Ann.  Thanks for sharing… I missed a lot of the detail you picked up.