Author Archive
Ode to BlogWorld Los Angeles BWELA (NaBloPoMo – Day 3)
If you had asked me a month ago, where I would be this weekend I would have said Blogworld Los Angeles. I’ve been looking forward to Blogworld since Blogworld Las Vegas last year and especially since I missed Blogworld New York in the spring, I was definitely planning to go. I’m not in Los Angeles. [...]
NaBloPoMo – Day 2
I blogged over at sueanne.me for today’s blog post: Tonight was “Epic”
National Blog Post Month (NaBloPoMo) – Day 1
I’m participating in National Blog Post Month – hosted by BlogHer. I’ve actually been blogging quite a bit lately over on Care2, but it’s been hard to post here at the same time. I plan on blogging here, over at sueanne.me (my more personal blog) and on Care2 during the month. This will be my [...]
Some Great Posts about Google+
I’ve been testing out various things with Google Plus. I don’t have any deep thoughts about it yet, but I thought I would share some great posts. Chris Brogan - The Google Plus 50 Jeremiah Owyang - First Take: Google+ Gets Features Right –But Offers No Reason to Leave Facebook Chris Brogan - How to Blog With Google [...]
Measuring Marketing to Drive Sales Success – Mark Roberge – Hubspot – #IMS11
Conflicts between sales and marketing departments Use Science Not Gut to Determine Sales-Ready Leads What is a good lead? SEO -> Visitors -> Leads -> Customers Use regression analysis to predict success of leads They have a statistical analysis of what is a good lead Hold Marketing Accountable to Lead Quality and Quantity Predictability of [...]
Engagement Marketing – Constant Contact – #IMS11
Why Do We Market? We Want More Customers Clients Donors / Members Evolution of Media Moving from an era of Broadcast to era of conversation 75% of people like to share content 49% of people like to share content weekly Agency can no longer dictate to consumers what they think — people are believing what [...]
LeadLander Case Study – #IMS11
Founded in 2006 Nearly 4000 customers Cater to smaller companies with limited marketing resources and B2B sales Traditional analytics Google Analytics Poor value to your sales organization — Can’t be able to identify each visitor to the site Web analytics – A better way Remove the mask – identify ALL of your visitors Keep it [...]
Perfect Customer Lifecycle – Tyler Garns, Infusionsoft – #IMS11
Biz owners and marketers often feel trapped – They are doing a lot, but feel like things aren’t working and their business isn’t growing. Typical customer lifestyle Generate interest Sell, sell, sell Get new customers Sigh of relief Go do it again Problem: 3 Holes in Funnel Hole #1 – Lost traffic How many people [...]
Experiential Marketing Panel – #IMS11
Experiential Marketing Tim Hayden Adam Beaugh – Jackson Family wines Kerry Lange – Yahoo! Dominic Phillips – Dominic Phillips Event Mktg How have online registration tools — like Eventbrite and Facebook Events — affected attendance? Not every tool is right for every event. – Dominic Social media is great for getting the word out there, [...]
Tim Hayden – Location Based Marketing (QR and Mobile) – #IMS11
Every day consumers wake up and they want to discover the world and discover new content Mobile touches everything we do It’s bigger than social ever was Mobile phone ownership Yes – 84% No – 16% Smartphone ownership Yes – 31% No – 69% Interesting things are going to happen when the bulk of those [...]