Author Archive
Jen Grant from Box – Audacity of Brand – #IMS11
Box was founded on simple ideal Make it easy to get to content 60k businesses using box 6M users globally 180 employees $71M in funding New business is accelerating across industries Companies are using Box to share sales tools with their companies Advertising companies are using Box to share content with their clients The 3 [...]
Deconstructing ROI – Rick Bakas – #IMS11
ROI: Return on Investment We have a predictive model for ROI for traditional media ROI is like Voltron on Transformers ROA: Return on Attention ROA = time (impressions + reach + influence) “Time” is now a multiplier of return We want to cut through all the noise that people have in their life and get [...]
Vitrue case Study – Top Social Trends – #IMS11
Help brands and brand marketers engage in social media POEM – paid. owned. earned Social allows you to share that story with others Kraken rum showing how you engage with your consumers one-on-on Different platforms and marketers need toi think about which to best use to engage with their consumers Social spending is increasing fast. [...]
Compete Product Case Study – Jen Russell – #IMS11
Why Are We Here: I need to justify my social media budget? What is my competition doing? I’ve got a lot of fair weather fans? what should I do? My boss wants to measure my social media success. Is Facebook the new storefront? People not only want to measure what they are doing but also [...]
Content Management Systems and Platforms – Panel – #IMS11
- Leon Fryer – OmniTi – Tom Carter – Sitecore – Joseph Wykes – Percussion Software Your content management system needs to match your business processes. – Leon Why are you in the cloud? Does it match what you’re trying to do. You can do content management in the cloud and the cloud does have [...]
Cliff Pollan – VisibleGains – Using Video in Sales and Marketing #ims11
Today, buyers are 2/3 of the way through the sales process before they ever speak to anyone in your company. Video is a way to tell a story in short fashion. A 1 minute video is worth 1.8 million words. How do you learn? Remember to think about your buyer’s learning style. Make sure to [...]
Chris Brogan – The Changing Role of the Trust Agent – #IMS11
Chris had worked with a lot of big companies, but wanted to translate that to work with smaller companies and help people figure things out. A Trust Agent is the person that builds the bond between the company and the regular people. We’ve gone from greeters to concierge in social media We are working to [...]
Bryan Srabian – Director of Social Media at SF Giants – #IMS11
Giants are a 100-year-old brand Prior to social media, SF Giants was always trying to create a connection to fans Importance of players meeting with fans Importance of merchandise Your tools may change, but the fundamentals remain the same You need to humanize your brand You need to create a voice for your brand Don’t [...]
Be Careful With Automation
Bloggers love plugins. And, plugins that add dynamic content to a page without you needing to do much are even more fun. But, there are almost always examples of this going wrong. There are lots of plugins out there that let you add your tweets to your page, and there are even plugins that allow [...]
Top 10 Tidbits from The Thank You Economy
Over the weekend I finished The Thank You Economy by Gary Vaynerchuk. It’s not really a groundbreaking book — at least not in the same way Crush It was for Gary, and for those who are already waist deep in the social media world, he doesn’t say anything that most of us don’t practice every [...]