Conferences
Compete Product Case Study – Jen Russell – #IMS11
Why Are We Here: I need to justify my social media budget? What is my competition doing? I’ve got a lot of fair weather fans? what should I do? My boss wants to measure my social media success. Is Facebook the new storefront? People not only want to measure what they are doing but also [...]
Content Management Systems and Platforms – Panel – #IMS11
- Leon Fryer – OmniTi – Tom Carter – Sitecore – Joseph Wykes – Percussion Software Your content management system needs to match your business processes. – Leon Why are you in the cloud? Does it match what you’re trying to do. You can do content management in the cloud and the cloud does have [...]
Cliff Pollan – VisibleGains – Using Video in Sales and Marketing #ims11
Today, buyers are 2/3 of the way through the sales process before they ever speak to anyone in your company. Video is a way to tell a story in short fashion. A 1 minute video is worth 1.8 million words. How do you learn? Remember to think about your buyer’s learning style. Make sure to [...]
Chris Brogan – The Changing Role of the Trust Agent – #IMS11
Chris had worked with a lot of big companies, but wanted to translate that to work with smaller companies and help people figure things out. A Trust Agent is the person that builds the bond between the company and the regular people. We’ve gone from greeters to concierge in social media We are working to [...]
Bryan Srabian – Director of Social Media at SF Giants – #IMS11
Giants are a 100-year-old brand Prior to social media, SF Giants was always trying to create a connection to fans Importance of players meeting with fans Importance of merchandise Your tools may change, but the fundamentals remain the same You need to humanize your brand You need to create a voice for your brand Don’t [...]
BlogWorld – Day 2 Recap – #bwe10
After a fantastic Day 1 at BlogWorld Expo, I was really looking forward to Day 2. I was up early, which is odd for me, so I decided to go to the Social Media Examiner breakfast. I’m a big fan of the Social Media Examiner’s content, and I was looking forward to seeing a few [...]
Blogworld – Day 1 Recap – #bwe10
I have been looking forward to Blogworld for months, and Day 1 did not disappoint. I see two real benefits to coming to conferences like this – good content and extending online relationships to the online world. I had the benefit of doing both, and meeting some really cool new people along the way. Opening [...]
Blogworld – We Run Your Culture – #bwe10
David – Traditional media needs to decide what content is making and where they’re putting it. Television is going to be redefined to be more multi-media. Kimberly – Traditional media needs to adapt. Breaking news online and then you see it later in the magazine. Incorporating blogs into their web presence. Sheila – Many people [...]
Blogworld – Social Media and the C-Suite: Selling the Board Room – #bwe10
Jason Keath – @jakrose Christopher Baccus – @cbaccus Jaime Punishill – @jpunishill Zena Weist – @zenaweist Getting buy-in from social media Having a different kind of perspective Getting buy-in from mid-level managers @zenaweist moved the conversation at H&R Block from marketing and back to fundamentals — went from team of 1 to team of 4. [...]
Blogworld Keynote – Scott Stratten – #bwe10
Blogworld Keynote: Scott Stratten – @unmarketing Marketing is not a task marketing is every single time you have a potential engagement with someone out there You are the marketing department Your blog is the marketing department Everybody is a marketer People don’t spread meh People spread awesome Stop mistaking blogging frequency for good blogging Blogging [...]