Tag: customer experience

Gilbane – How to Mold the Customer Experience

Panel: Melissa Casburn –┬áISITE Design Randy Woods –┬ánon-linear creations “You’ve just got to get me a couple of quick wins, so we can dive in.” Personas separate you from your users. Named users with personal characteristics Based on research Tied to segmentation strategy Start with your marketing group and who your target audiences really are The ones you want to put your energy in are the ones that map to your business goals – to […]