I Love When Companies Listen
Tech companies have to be innovative. We want leaders at tech companies to come up with the next new idea and to push things forward. However, when existing companies get a little too innovative, they run the risk of upsetting existing users. It’s super important for companies to listen to their existing users and potentially [...]
Three Social Media Experiments
Recently, a handful of really smart people that I follow online have been sharing metrics about what works and what hasn’t worked with social media and blogging. They’ve asked questions and provided answers: Does increased engagement on Twitter increase Twitter followers and does that translate to more people subscribed to your blog? What is the [...]
Quit Facebook Day: Success or Failure?
In reaction to the changes to the Facebook privacy settings, several people organized a “Quit Facebook Day” in reaction. Over 36,000 people signed up and pledged to quit Facebook on May 31st, although the site doesn’t provide any details as to how many people actually carried through with their pledge. Since the beginning of the [...]
Attensity Webinar with Ted Rubin
I first started following Ted Rubin a couple of months ago when he was still at e.l.f. cosmetics. Shortly after I started following him, he left e.l.f. and started working for OpenSky. I heard about the webinar that he did with Attensity, but I didn’t have time to catch it until tonight. You can still [...]
Facebook Tips and Tricks
A Marketer’s Guide to Facebook’s New Social Plugins Facebook becomes the Internet’s social glue Has Facebook won the web war against Google? Pandora’s CTO excited about new Facebook features [video] Why Newspapers Need to Heed Facebook, Now How to implement 2 Facebook Social Plugins in less than 5 minutes The Top 40 Fan Pages on [...]
The problem with Facebook …
Facebook has 350 million users. Every business or non-profit organization should be on Facebook. That’s the social media mantra. The question is – how much time should you be devoting to Facebook? Facebook does have a huge number of users and page views, but the trouble is getting those users to engage with your brand. [...]