Tag: gilbane

Gilbane – WCM as the Digital Marketing Hub

Ian Truscott — Gilbane Slides from Ian’s presentation Customers and Engagement Track The Opportunity When you have someone on your website, they have given their full consent for you to communicate with them or market to them. It’s your chance to engage, to persuade or to educate Chance is brief How do you make most of opportunity. Communication not tools Marketing / communications owns the website not IT Subject matter experts are not in marketing, […]

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