Tag Archives: gilbanesf

Gilbane – WCM as the Digital Marketing Hub

Ian Truscott — Gilbane Slides from Ian’s presentation Customers and Engagement Track The Opportunity When you have someone on your website, they have given their full consent for you to communicate with them or market to them. It’s your chance … Continue reading

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Gilbane – How to Mold the Customer Experience

Panel: Melissa Casburn - ISITE Design Randy Woods - non-linear creations “You’ve just got to get me a couple of quick wins, so we can dive in.” Personas separate you from your users. Named users with personal characteristics Based on research Tied … Continue reading

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Gilbane – Integrating External and Internal Social Efforts to Maximize Business Performance

Ken Efta – Allyis 180 consultants How to bring together external efforts (e.g., Li and Bernoff’s Groundswell) with internal Enterprise 2.0 efforts (e.g., McAfee and Hinchcliffe) Social Context and Social Fears AIIM study: 80% of employees searches for interformation are … Continue reading

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Gilbane – Audience Engagement Frameworks Case Studies

Panel: Gert-Jan Schikker – Voetbal International Michael Fisher – Alterian Steven Alessi – American Greetings Interactive Gert-Jan Schikker – Voetbal International Voetbal International – Leading sports magazine in Holland Soccer is big business in Europe Publication started in 1965 Website … Continue reading

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Gilbane – Social Analytics: The Key to ROI in Enterprise Social Software?

Panel: JB Holston – NewsGator Rob Howard – Telligent Timothy Young – Socialcast Ben Kiker – Jive Software JB Holston – NewsGator Deployed on Enterprise basis Social Sites Social Sites 2010 Social Sites Tomoye Insights About People View key colleagues … Continue reading

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Gilbane – Industry Analyst Debate

Panel: Hadley Reynolds – IDC Rob Koplowitz – Forrester Scott Liewehr – Gilbane Group Tony Byrne – The Real Story Group & CMS Watch What is the most important trend in the last 12 months? Rob – What’s going on … Continue reading

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Gilbane – Content Metrics: Tools for Measuring ROI in Global Content Infrastructures

What are the tools and technologies available in the marketplace to help you define metrics. Moderator: Mary Laplante – Gilbane Group Metrics are important to measure and to understand where global content is going to impact the business. Formulas for … Continue reading

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Gilbane – Crafting Your Site to Drive Traffic and Improve Conversions

Panel: Richard Zwicky – Eightfold Logic Ed Hoffman – SLI Systems Sam Mefford – Avalon Consulting Moderator: Hadley Reynolds – IDC Hadley – Search has become strategic. “Businesses are swimming in a sea of search.” Search H2O – Text (keywords, … Continue reading

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Gilbane – Customers and Engagement Keynote

People on panel: Donna Rossi – Western Union Kumar Vora – Adobe Shannon Ryan – non-linear creations Michael Fisher – Alterian Kumar – How do you creative rich, interactive experiences with contextual information in those interfaces? Industry has spent a … Continue reading

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Gilbane Conference – Opening Keynote by Daniel Rasmus

Daniel W. Rasmus – The Future of Collaboration Visionaries believe that their version of the future is shared by everyone else Books: Management by Design and Listening to the Future Employee experience vs. customer experience – How many companies are … Continue reading

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