Measuring Marketing to Drive Sales Success – Mark Roberge – Hubspot – #IMS11
Conflicts between sales and marketing departments Use Science Not Gut to Determine Sales-Ready Leads What is a good lead? SEO -> Visitors -> Leads -> Customers Use regression analysis to predict success of leads They have a statistical analysis of what is a good lead Hold Marketing Accountable to Lead Quality and Quantity Predictability of [...]
Engagement Marketing – Constant Contact – #IMS11
Why Do We Market? We Want More Customers Clients Donors / Members Evolution of Media Moving from an era of Broadcast to era of conversation 75% of people like to share content 49% of people like to share content weekly Agency can no longer dictate to consumers what they think — people are believing what [...]
LeadLander Case Study – #IMS11
Founded in 2006 Nearly 4000 customers Cater to smaller companies with limited marketing resources and B2B sales Traditional analytics Google Analytics Poor value to your sales organization — Can’t be able to identify each visitor to the site Web analytics – A better way Remove the mask – identify ALL of your visitors Keep it [...]
Perfect Customer Lifecycle – Tyler Garns, Infusionsoft – #IMS11
Biz owners and marketers often feel trapped – They are doing a lot, but feel like things aren’t working and their business isn’t growing. Typical customer lifestyle Generate interest Sell, sell, sell Get new customers Sigh of relief Go do it again Problem: 3 Holes in Funnel Hole #1 – Lost traffic How many people [...]
Experiential Marketing Panel – #IMS11
Experiential Marketing Tim Hayden Adam Beaugh – Jackson Family wines Kerry Lange – Yahoo! Dominic Phillips – Dominic Phillips Event Mktg How have online registration tools — like Eventbrite and Facebook Events — affected attendance? Not every tool is right for every event. – Dominic Social media is great for getting the word out there, [...]
Tim Hayden – Location Based Marketing (QR and Mobile) – #IMS11
Every day consumers wake up and they want to discover the world and discover new content Mobile touches everything we do It’s bigger than social ever was Mobile phone ownership Yes – 84% No – 16% Smartphone ownership Yes – 31% No – 69% Interesting things are going to happen when the bulk of those [...]
Jen Grant from Box – Audacity of Brand – #IMS11
Box was founded on simple ideal Make it easy to get to content 60k businesses using box 6M users globally 180 employees $71M in funding New business is accelerating across industries Companies are using Box to share sales tools with their companies Advertising companies are using Box to share content with their clients The 3 [...]
Deconstructing ROI – Rick Bakas – #IMS11
ROI: Return on Investment We have a predictive model for ROI for traditional media ROI is like Voltron on Transformers ROA: Return on Attention ROA = time (impressions + reach + influence) “Time” is now a multiplier of return We want to cut through all the noise that people have in their life and get [...]
Vitrue case Study – Top Social Trends – #IMS11
Help brands and brand marketers engage in social media POEM – paid. owned. earned Social allows you to share that story with others Kraken rum showing how you engage with your consumers one-on-on Different platforms and marketers need toi think about which to best use to engage with their consumers Social spending is increasing fast. [...]
Compete Product Case Study – Jen Russell – #IMS11
Why Are We Here: I need to justify my social media budget? What is my competition doing? I’ve got a lot of fair weather fans? what should I do? My boss wants to measure my social media success. Is Facebook the new storefront? People not only want to measure what they are doing but also [...]