Gilbane – Integrating External and Internal Social Efforts to Maximize Business Performance
Ken Efta – Allyis 180 consultants How to bring together external efforts (e.g., Li and Bernoff’s Groundswell) with internal Enterprise 2.0 efforts (e.g., McAfee and Hinchcliffe) Social Context and Social Fears AIIM study: 80% of employees searches for interformation are on the Internet [and not on the company intranet] Implicit that our intranet content isn’t [...]